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March 6th, 2013

Lisa Hickey's SX

The Marketing Director for C3 gives us a music insider's view on how to dress for the fest.

To Set The Stage I can’t start my day without a cappuccino from my fave coffee shop, Caffe Medici.

Mingling & Music My favorite sandwich in Austin is Lucky’s Puccias – Italian wood-fired sandwiches served out of a trailer. To get away from the madness, I’ll drop by Josephine House for a snack and glass of wine. 

Headphones To Toe Getting around during SXSW is not easy, so I usually wear a pair of boots for walking the blocks, paired with a colorful dress perfect for spring and a blazer. It has to be day-to-night, since I start off the day with meetings and then hit shows and parties at night.

The Morning After The wear and tear does a number on my skin, so local skincare line Inventive Eco Organic is in my bag. The anti-oxidant infusion balm puts the glow back in my skin after a long night. 

Where To Spot A Celeb For the last three years, the Virgin Mobile House (aka 508) has earned the reputation as the premier after-hours “hang” for SXSW insiders. It's an indoor-outdoor hub delivering access to tomorrow’s game changing bands, attracting industry glitterati and music lovers into the small hours of the night. It’s a great place to connect with my friends at any point during the week. The floor caved in one year due to a major dance party!

It's our most stylish SXSW giveaway ever! Our all-access package includes entrance for two to The Virgin Mobile House (pictured) for four days, plus $250 to Gallery D boutique, front row seats to KGSR’s broadcast live from W Austin followed by lunch at TRACE, a SXSW special "Detox" body wrap from Hiatus Spa, VIP tickets to KUT Live at the Four Seasons with a spa service, Hari Mari flip flops and an organic celeb-style treatment at Travaasa. Enter to win!

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