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July 13th, 2017

A Bohemian Dreamin' Wardrobe

California-cool label Dôen makes a stop in Austin.

From the amount of workout clothes in your laundry basket vs. dry cleaning bills in your purse, it's clear you've begun to take the athleisure wear trend a bit too seriously.

Slip out of the lycra and into some divine pices from Dôen. The super-buzzy L.A. label just shot a dreamy campaign around Austin using local model Alyssa Miller (pictured) and local makeup artist Erin Lee Smith. Designed by two fashion industry pro sisters, the brand-new summer collection is light and lovely, ranging from breezy off the shoulder daisy tops and femme-friendly star-embroidered dresses in black or sea salt. Add to the mix leather and suede gladiator sandals with delicate ankle ties and lace-up mocccasins in western tan for a complete look. The founders are obsessed with quality - these are designer-quality pieces at affordable prices.

The hazy days of summer don't mean you need to dress lazy. 

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